Own a Magnolia Soap & Bath Co. Franchise

Bring Plant-Based, Handcrafted Beauty to Your Community

At Magnolia Soap & Bath Co., we believe clean beauty should be accessible, effective, and empowering. Founded in 2016 in Mississippi, our brand was born from a mother’s mission to create safe, plant-based products for her sensitive-skinned daughter. Today, that mission has blossomed into a rapidly growing franchise network with over 50 family-owned locations across the country—and we’re just getting started.

Own a Magnolia Soap & Bath Co. Franchise

Bring Plant-Based, Handcrafted Beauty to Your Community

At Magnolia Soap & Bath Co., we believe clean beauty should be accessible, effective, and empowering. Founded in 2016 in Mississippi, our brand was born from a mother’s mission to create safe, plant-based products for her sensitive-skinned daughter. Today, that mission has blossomed into a rapidly growing franchise network with over 50 family-owned locations across the country—and we’re just getting started.

Why Franchise with Magnolia?

Purpose-Driven Products

Our entire product line—from soaps and bath bombs to laundry wash  and skincare—is largely handcrafted in-store using plant-based ingredients. No harsh chemicals. No fillers. Just clean, effective formulas that customers can feel good about using every day.

Community-Centered Retail

Magnolia stores are more than shops—they’re sensory experiences. Customers can watch products being made, participate in soap-pouring and candle-making events, and connect with a brand that feels personal and authentic.

Proven Business Model

We provide franchisees with a turnkey business model, comprehensive training, ongoing support, and access to our proprietary product line. Whether you’re a first-time entrepreneur or a seasoned business owner, Magnolia offers the tools and guidance to help you succeed.

Empowering Ownership

As a woman-founded, family-first brand, we’re passionate about helping others build meaningful businesses. Our franchisees come from all walks of life—nurses, teachers, real estate professionals, and more—each bringing their unique passion to their stores.

What You’ll Love About Magnolia

  • Exclusive Territory Rights
  • In-Store Product Creation
  • Low Startup Costs
  • Flexible Store Formats
  • Strong Brand Recognition
  • Supportive Franchise Community

Real Stories. Real Impact.

“Our franchise owners are making waves in their communities. They’re creating inclusive spaces, supporting local causes, and building businesses that reflect their values. Magnolia isn’t just a franchise—it’s a community.”

Magnolia Support Center

“We’ve built a culture in our store that others want to be a part of, and that makes all the difference.”

Mandy Buerster, Franchise Owner, St. Charles, IL

“Owning a Magnolia store allowed me to reconnect with my love for creativity, community, and natural products.”

Charis Echterling, Franchise Owner, Waco, TX

Ready to Bring Magnolia to Your Town?

If you’re passionate about wellness, beauty, and community—and you’re ready to build a business with heart—Magnolia Soap & Bath Co. could be your perfect fit.

Investment

Investing in a Magnolia Soap & Bath Co. franchise offers a compelling opportunity to enter the thriving $43.22 billion bath and shower products industry, which is experiencing a 5% annual growth rate. With a unique blend of Southern charm and luxury, Magnolia Soap & Bath Co. is redefining the market by delivering plant-based, handcrafted products that resonate with today’s health-conscious consumers.

Financial Overview

  •  Initial Franchise Fee: $60,000

  • Estimated Total Investment: $271,900 to $498,500, depending on location and store layout.

  • Royalty Fee: 7% of gross sales

  • National Marketing Fee: 2% of gross sales

Financial Qualifications

  • Owner-Operators: Minimum net worth of $350,000 and at least $100,000 in liquid capital.

  • Executive Owners (who plan to hire a General Manager): Minimum net worth of $500,000 and at least $150,000 in liquid capital.

Revenue Streams

Franchisees benefit from multiple income sources, including:

  • In-Store Product Sales: Offering a variety of handcrafted soaps, bath bombs, skincare, and home products.

  • Orders for Pickup and Same-Day Delivery: Catering to customers seeking convenience.

  • Parties and Events: Hosting soap-making and candle-making events to engage the community.

  • Online Affiliate Commissions: Earning from online sales through the company’s affiliate program.

Store Specifications

  • Size: Typically between 1,200-1,500 square feet.

  • Location: High-traffic, visible areas to maximize customer engagement.

Available Markets

Magnolia Soap & Bath Co. is rapidly expanding across the United States, bringing our plant-based, handcrafted products to communities nationwide. With over 50 family-owned and operated stores and new locations opening monthly, we are actively seeking passionate entrepreneurs to join our growing family.

Current Presence

Our existing stores are primarily located in the Southeastern region of the U.S., where we’ve cultivated a strong customer base that values our commitment to natural, locally made products.

Expansion Opportunities

We are eager to extend our reach beyond the Southeast and are offering franchise opportunities in various territories across the country. Our flexible store format, typically ranging from 1,200 to 1,500 square feet in high-traffic areas, allows for adaptability in diverse markets.

Support and Training

Magnolia Soap & Bath Co. provides comprehensive support to franchisees, including:

  • Site Selection Assistance: Helping identify and secure optimal locations.

  • Store Buildout and Setup: Guidance through the construction and design process.

  • Product Creation Training: Ensuring quality and consistency in handcrafted products.

  • Marketing Support: Strategies and materials to effectively promote the store.

  • Operational Training: Comprehensive programs covering all aspects of business operations.

Proven Performance

  • Top 20% of Franchise Owners: Achieve revenues of $719,260.

  • Average Purchase Value: $44.65 per transaction.

  • Net Promoter Score (NPS): 92.6, indicating high customer satisfaction

  • Average Customer Rating: 4.95 stars.

  • *Representative of 2025 FDD Item 19

We hope we’ve piqued your curiosity and you’re ready for more information? Complete this information below and get access to our download kit which contains the most recent territory and financial updates.

Magnolia Franchise Interest Form

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